Churn rate 2022
17%
Current churn rate
14%
Churn rate goal
10%
Reason for churn by quarter
Churn by contract type and days since purchase
Purchase characteristics
| index | Contract type | Churn | Average purchase | Total transactions | Days since last purchase |
|---|---|---|---|---|---|
| 2 | Month-to-month | Did not churn | 50.14 | 19 | 138 |
| 5 | Month-to-month | Churned | 50.01 | 16 | 294 |
| 8 | One year | Did not churn | 50.05 | 2 | 125 |
| 11 | One year | Churned | 50.15 | 2 | 280 |